AiM have collated , developed and used solutions to these issues.
They are designed to show which drivers are important for your product in each specific customer / market. We are even able to show the benefit your product achieves from additional Feature or Display and promotional effectiveness answering: 'Is it worth the added investment?'
We have minimised the required inputs and variables down to only a few (so simplifying and speeding up your planning), whilst maintaining the robust outputs.
All promotional solutions should start with a set objective. Decide the correct tactics for this objective and then use the planning tools to ensure the plan will achieve the objective.